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Businesses on a Budget
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Link
Strategies
The second most important way to get your website high rankings
in the organic search engine results is by having high quality,
relevant, inbound links from other websites. Finding and
obtaining those links requires a three-fold strategy, using the
following types of desirable links
-
Natural
links - these are links that someone gives you for free.
Another website links to your site because they love your
site and/or the information contained in it
-
Reciprocal
links - this is the case of "one hand washes the other."
You link to someone else's site and they link back to yours.
-
Paid links -
though somewhat controversial, you can pay to be listed on
certain websites or directories
-
Free online
classified ads - are another way to get traffic to your
website
-
Links from
Educational and Government sites carry more weight than
others - making these kind of links highly desirable
-
Online Press
Releases - using an online service, you can create
third-party links back to your website
-
Blogs - you
can link back to your own website by writing a blog and/or
posting comments on other's blogs and including a link back
to your site in your signature. (Most blog owners don't
allow direct solicitation of their blog readers.)
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Basic
Optimization | Link Strategies
| Local Search |
Pay Per Click |
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