Overview of Website Promotion Strategies
6 Basic Strategies
1. Search engine strategies
2. Linking strategies
3. Traditional strategies
4. Email strategies
5. Paid Advertising strategies
6. Miscellaneous strategies
1. Search engine strategies – 80% of visitors to
websites come from search engines
a. Keyword selection and placement
b. Text navigation links on and to all pages within
site (so search engines can read and rank all the
pages within your site)
c. Optimize each page within the site for 1-2
keywords
d. Submit site to search engines and directories
manually
e. Compare your SEO strategies with competitors and
go one better
2. Linking strategies also increase your ranking in
search engines
a. Links to your site from related sites will drive
targeted traffic to your site
b. Request reciprocal links to your site, i.e. I’ll
link to yours if you’ll link to mine
c. List your site in industry directories relevant
to your coaching niche
d. Write articles for others to use in their
industry newsletters and ask to keep link to your
website and a one line description of what you
offer. (www.ideamarketers.com)
e. One-way linking – write such compelling and
useful content that other sites see you as the
expert and link to your site.
3. Traditional strategies
a. Put your website address on business cards,
stationary, Yellow Pages, fliers, and newspaper ads
b. Put your website on your voicemail message
c. Issue Press Releases that include your web
address
d. Use direct mail, postcards, classified ads in
trade magazines of your niche market
e. Develop a free service that’s only available on
your site
f. Online assessment or poll
g. Top 10 list/secrets
h. Free streaming audio
i. Ebook
j. Talk about your site every chance you get
4. Email strategies
The Law of Push and Pull – Pull people to your site
by attractive, useful content, then push quality
information to them regularly via email.
a. Email signature – use your elevator speech or
make a free offer
b. Email newsletters- repetition creates
top-of-the-mind phenomenon
c. Send offers, coupons, product/service updates,
testimonials to your site visitors and customers
(who have given you permission to contact them)
d. Send articles of interest to your clients and ask
them to forward them to friends who might benefit
e. Exchange email newsletter ads with complimentary
businesses
5. Paid Advertising strategies
a. Buy a text ad in an email newsletter your niche
reads
b. Purchase PPC ads on Google, Yahoo Search
Marketing or MSN
Fred Rivera, whom I set up with a Google AdWords
program several months ago just told me he’s been
paying $200 a month and “glad to do so” because he’s
getting 4-5 qualified leads a month.
6. Miscellaneous strategies
a. Promote your sites in mailing lists, blogs,
discussion groups, or newsgroups that your target
audience reads
b. Announce a contest or drawing available on your
that that would have a prize needed by your target
market
c. Ask site visitors to bookmark your site so they
can easily return for new content
d. Put new content on your site to encourage
visitors to return
e. Start a discussion list hosted on your site for
your niche
f. Schedule a chat with your target market
g. Put a “tell-a-friend” script on your site
h. post a video on YouTube.com
i. sign up for
social networking site, like MySpace.com
A useful resource, though a bit outdated by now is a
book, Streetwise Low-Cost Web Site Promotion: Every
Possible Way to Make Your Web Site a Success Without
Spending Lots of Money by Barry Feig.
Shameless Self Promotion: Email or Call now (well, maybe wait until next week as I'm kinda swamped) for your FREE initial web design consultation and NO OBLIGATION bid for new websites or old website revamping.
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