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Girl Geek Speaks Newsletter

Welcome to the August 2006 Issue of our newsletter for the technically challenged and web site wannabe's. We feature articles to help guide you through the process of designing, building, and promoting your business web site. If you know someone who may benefit from this newsletter, please forward it to them in its entirety, or have them subscribe below.

We've added a new feature, Ask Girl Geek, actual inquiries from real people needing assistance with website design or promotion. Hope you enjoy it. Feel free to submit your questions to Annette@GirlGeekWebDesigns.com for possible inclusion in future issues. I will answer all questions or direct you to resources where you can get better answers than I might be able to provide.

In This Issue
Ask Girl Geek: Getting High Rankings in Search Engines
How I Got 5000 + Emails in a Single Day!

Ask Girl Geek: Getting High Rankings in Search Engines

Hi Girl Geek,

We have several big competitors in our primary market, and we are looking to make our website hit higher on Google searches and generate more business. Can you help? How do we get started?

Name withheld

Hi,
Getting your website ranked well in search engines is called Search Engine Optimization or SEO for short. When people ask me how to get a #1 ranking in search engines I have a list of questions I ask them.

1. What search engines do you want to be ranked well in?
2. What keywords are you wanting high rankings on?
3. Who's linking to your site already?
4. Are you using a Pay Per Click advertising program?
5. What sites do you consider your main competitors?

The first step I would take is a thorough review of your site to see:
1. Is is search engine compatible and browser friendly?
2. What keywords are already on your site?
3. What incoming links are driving traffic to your site?
4. Where does your rank in the desired search engines already?

Then depending on your goals and budget I would make recommendations that could be implemented in stages.

Whole books and conferences are held on this topic, so I'm just going to give the briefest of overviews. My goal is to give you enough information for you to know what's involved and so that you can ask intelligent questions when discussing this with an SEO company or even with your web designer who will need to know whether or not you plan to promote your site via search engines.

So here goes...

SEO is a complicated and ongoing art/science and needs to be reviewed at a bare minimum of every 3-6 months because the ranking formulas/algorithms used by the major search engines are changed frequently. Do not be mistaken: this is NOT an easy project, but it is do-able. To really do the job right you need an ongoing effort. It's almost a full time job, if you're serious about doing it right. And, there's no magic bullet, at least, not one I've heard of or tried.

SEO is also different depending on which search engine you're wanting to get ranked well in. If you're covered by the top 3, Google, Yahoo, and MSN, you've reached at least 90% of internet users. Each of these search engines attract different demographics and have different requirements for the site construction and keyword placement, so that's something to consider when trying to figure out where to put most of your effort.

Similarly, when you ask for better rankings it all depends on what search terms you're wanting good rankings on. SEO strategies also change over time, so your site needs to be reviewed for those periodically. Also, since the internet re-indexes itself once a month, changes made today in your site might not result in changes in ranking for up to 30 days.

The two main strategies in SEO are keyword selection and placement and link strategies. Of course, the site has to be designed in such a way that it is not only compatible with the search engines, but that it loads quickly and displays correctly in all browsers. If your site takes longer than 8 seconds to load, it is estimated that you lose up to 80% of potential visitors.

Selection of appropriate keywords is essential. I use a 4 step process to determine appropriate keywords. 1) brainstorming all the keyword phrases that potential site visitor in your niche might us in a natural search 2) checking to see if those terms are being searched monthly at a high rate 3) checking the number of websites competing for that search term and 4) determining the relative cost for that keyword in the 3 major Pay Per Click programs. (You have to go through the same steps for PPC programs, so why not do them all at the same time?) Then you need to follow the guidelines of the search engines as to where to place the keywords within your site and at what frequency. These rules change over time, as people try to "fool" the search engines.

Link strategies are important for 2 reasons. Having outside sites link into your site drives targeted traffic to your site. Having multiple incoming links into your site also alerts the search engines that your site must be "important," so it is awarded a higher ranking if it is busy. So think, strategic alliance.

The best incoming links are natural links, which are unsolicited. You obtain these by having really useful content on your site, so that people will naturally want to link to your site.

The other strategy is to request links to your site from "relevant" websites. Determining "relevant" links is time consuming. The quality of the incoming link is more important that the quantity of links. You have to request links to your site, follow up and often give reciprocal links from your site as a "courtesy" to the linking site.

It seems now that a lot of sites are requesting payment for providing links to your site. That can run into some money. So I generally start out with the free links, then scrutinize the quality and traffic on the paid sites. Some of the ones I've looked at for my other client appear just to be people whose site exists for the sole purpose of bilking money out of naive site owners, who don't know a quality link from a hole in the ground.

About 6 years ago, I got a bid for SEO on my Geek website, and with the designers discount it was $1200 for 3 months. I didn't get specifics because that was outside of my budget at the time, but I've learned what questions to ask since then, because too many people have gotten ripped off because of fantastic claims by SEO companies. So beware of SEO companies that "guarantee a #1 ranking in search engines." What they might mean is they can get you a #1 ranking on an obscure search engine on 1 keyword for about a month. When you get a bid, get a detailed explanation of what you're getting for the money.

Thanks for asking!
Annette

How I Got 5000 + Emails in a Single Day!

I was thrilled when I saw my Outlook downloading emails one afternoon. Had I run some killer newsletter that was bring such a response? Had my search engine optimization hit the gold mine? But when it got to over 5000 emails, I began to get suspicious.

Sure enough, I was getting spam emails that had backed up and clogged up my hosting server since 2005. So, if you've every gotten feedback that people cannot reach you through your email on your website, you too might have this problem.

The solution, log in to your control panel of your web hosting company and clear your email box of spam at least once a month. Often your hosting company supplies some sort of Spamblocker that you can add to prevent this from happening, or a way to route spam into a :blackhole or bounce them back to the sender.

Another way to prevent getting alot of spam from your website email address is to not list is as a text link. For example, instead of me putting Annette@GirlGeekWebDesigns.com, I'd put Annette AT GirlGeekWebDesigns DOT com. Or, you could create the @ symbol as an image file and use that. That would confound the spammers out phishing for emails.

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The above material is copyrighted, but you may retransmit or distribute it as long as not a single word is changed, added, or deleted, including the contact information. However, you may not copy it to a web site. Copyright 2006. All rights reserved.

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