Girl
Geek Speaks Newsletter
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Welcome to the November 2005
Issue of our newsletter
for the technically challenged and web site
wannabe's.
We feature articles to help guide you through the
process
of designing, building, and promoting your business
web site.
If you know someone who may benefit from
this newsletter, please forward it to
them in its entirety, or have them subscribe
below.
IN THIS ISSUE
Comparison: Website Vs. Direct Advertising
Costs
Shameless Self Promotion
Comparison:
Website Vs. Direct Advertising Costs
To small business owners, professionals, artists and
entrepreneurs
- How many of you are under the impression that
having a website simply to promote your business is
either too expensive or it won't pay for itself?
Compared to direct advertising in the Yellow
Pages, newspapers and direct mail campaigns,
websites are less expensive, more flexible and allow
you to interact immediately with site visitors.
For comparison purposes, let’s look at typical costs
associated with advertising.
YELLOW PAGES
Advantages: Buyers are motivated when they look for
your ad.
Disadvantages: Ad copy cannot be changed. Limited
space. Limited circulation.
Ad size.........................Yearly cost
1 line ad.......................$832.00
1” box ad......................$1320.00
½ page ad....................$16,152.00
NEWSPAPER DISPLAY ADVERTISING
Advantages: Gets your business in front of local
consumers. Ad content can be changed easily.
Disadvantages: Limited space and circulation. Paper
gets thrown away.
To run a 2” x 2 column display ad in my local
newspaper every single day for a year, it would cost
approximately $23,000! In a large metropolitan
newspaper it would cost upwards of $438,000, though
I’m sure they’d cut you a deal!!!!
DIRECT MAIL - (500 pieces/ month, or 6000
piece/year)
Advantages: mailing can be targeted to niche
Disadvantages: 1-3% rate of return, cost of changing
copy is high. Unless solicited, direct mail is
tossed out.
Printed letterhead......$750.00
Envelops.................$65.00
Postage................$2220.00
Total..................$3035.00
(not including labor)
Add 6000 each of the following
Business cards.........$120-$500
Full Color brochure.....$15,000
B & W brochure.........$720.00
POSTCARDS
(6000/year)
Postage.................$1380.00
Inkjet Postcards........$1389.00
Total...................$2769.00
(not including labor)
WEBSITES
Advantages: online 24/7/365, viewable by anyone in
the world who has a computer, can track # of site
visitors
Disadvantages: If your site is poorly designed or
out-of-date, it may turn off potential buyers.
3 page static website $799.00*
5 page static website $1099.00*
8 page static website $1399.00*
Girl Geek Web Design current package pricing.
This is the one-time design fee. Your only recurring
costs are your domain name and hosting, which for
most of my sites is under $50 per year, and any
budget you set if you choose to use a Pay Per Click
Advertising program like Google AdWords.
As you can see, a website is often less expensive
than direct advertising. Plus, it doesn't get thrown
away. It's always available and it can reach a much
wider market.
Low cost is not the ONLY benefit of websites for
small businesses owners. In our next newsletters we
will describe additional benefits, including how to
use your website for customer service,
pre-qualifying leads, generating indirect income,
building credibility and demonstrating
expertise. STAY TUNED!
Shameless Self
Promotion:
Email or Call now (well, maybe wait until next week
as I'm kinda swamped) for your FREE initial web
design consultation and NO OBLIGATION bid for new
websites or old website revamping. Or to request a
bid
click here.
Also, we are now offering WEBSITE PROMOTION
CONSULTATION services which help get your site in
front of the people who absolutely, positively must
see it!
Girl Geek Web Designs - ask for Annette
Please note our NEW PHONE NUMBER (618) 457-8103
Email:
Annette@GirlGeekWebDesigns.com
CONTACT INFORMATION
Girl Geek Web Designs
176 Pineview Road
Carbondale, IL 62901
(618) 457-8103
(775) 243-4538 fax
Office Hours: Thursday - Friday 1-5pm CST
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