Girl
Geek Speaks Newsletter
Welcome to the June 2004 Issue of our newsletter for the technically challenged and web site wannabe's.
We feature articles to help guide you through the process of designing, building, and promoting your business
or personal web site. If you know someone who may like getting these newsletters, feel free to forward it to
them in its entirety, or have them sign up for their own copy
below.
IN THIS ISSUE:
Article: 5 Essentials for Every Business Website
Announcement: Geek at Sea: MCP Cruise Presentation
5 Essentials for Every Business Website
Not all web designers are marketers. Many are just
techy geeks or artists. To make sure your business
website promotes your business well, ask your web
designer to include these 5 essentials in your site
design. You'd be surprised how many sites don't have
their business phone number on the site. Yikes!
1. Contact Information on every page
- give your site visitors every possible way to
contact you to inquire about your products or
services or to reach your customer service
department
- include your phone number (with business
hours), fax number, email address with hyperlink,
and mailing address
- if your business is primarily through the
Internet, consider having a live chat feature on
your website, so potential or current customers can
contact you via the website
- put contact information on EVERY page of the
site, not just on an interior "Contact Us" page.
- put your main contact information in a
prominent place "above the fold" on your site, so
visitors don't have to scroll down to find it.
2. Easy to use Navigation on every page
- put links to every single page of your site on
all pages so site visitors don't get lost or
discouraged and can quickly find the information or
product they need.
- if you are selling products on your site, make
sure to have a search feature so site visitors don't
have to click through page after page of products
- always include text navigation on your site so
search engines spiders can read and rank all the
pages of your site. Buttons, javascript, Flash or
any dynamically created navigation bars are not
"readable" by search engines.
3. Put changing content with high keyword
saturation in the body of your site
- changing content gives people a reason to keep
coming back to your site
- search engines will see and index your site
anew if your keyword rich content changes at least
once a month
- incorporate your keywords into your content,
title bar, alt-tags, headings, bolded text at a rate
of 3-7% to obtain high rankings in the search
engines
4. Put a clear "Call to Action" on your site,
starting with your homepage
- tell you site visitors what you want them to do
after visiting your site
For example...
--Call for more information or to make a
purchase
--Sign up for an email newsletter
--Buy your products or services
--Buy your ebook
--Download and read educational information
--much more....
5. Spell out your Unique Selling Point
- show/tell your site visitors why they should
buy your products and services via what makes you
unique or different from all competitors
For example...
--lower prices
--free delivery
--better/faster customer service
--money back warranty
- testimonials and statistics SELL. Put those on
your site. I recommend sprinkling them throughout
each page.
These are the bare minimums. If you want to learn
more about developing a website that represents your
business well, call (618) 457-8103 or 1-877-225-9997
toll-free for a FREE website consultation and NO
OBLIGATION bid
Announcement: Geek at Sea: MCP Cruise
Presentation
To all MentorCoaches out there, I will be giving a
presentation entitled
"If You Build It, Will They Come? Website Design and
Internet Marketing for Coaches"on the MCP Cruise to the Caribbean this August. I
hope to meet you there.
Oh, and I'm going to have a giveaway during the
presentation. By attending and registering for
the drawing you will be eligible to win either a
Well-Website Checkup for your existing
website, or a $300 discount off your new website.
Back to
Newsletter Archives
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